Market | VOL. 16, ISSUE 96, May-June 2016

Consumer Behaviour and Macro Economy

Microeconomic volatility, one of the most crucial indicators for business, has hardly been studied in India (Garda & Ziemann, 2014). Reflected through fluctuations in the economic situation of households, microeconomic volatility has a direct bearing on economic welfare. Yet, it has remained an issue untouched by research aimed at understanding India’s consumer market. Macroeconomic situation can be linked to household income distribution. This article presents an analysis of two wheeler demand and its linkage in three states—Maharashtra, Tamil Nadu (TN)...

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