Media Influence

Newspaper & Voting Behaviour: A Perspective on Kolkata

By: Saikat Banerjee & Bibek Ray Chaudhuri, The authors are Professor and Associate Professor, respectively, at Indian Institute of Foreign Trade-IIFT, Kolkata.
Analysis of voter choice is essential for influencing and predicting voting behaviour. This paper studies the newspaper reading habit of voters and the manner in which it engages the voters and influences the outcomes.
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