Newspaper and Voting Behaviour: A Perspective on Kolkata

In West Bengal, the readership of newspapers carrying anti-incumbent views had a strong influence on the outcome of the assembly elections.

Abstract: Analysis of voter choice is essential for influencing and predicting voting behaviour. This paper studies the newspaper reading habit of voters and the manner in which it engages the voters and influences the outcomes.

The authors are Professor and Associate Professor, respectively, at Indian Institute of Foreign Trade-IIFT, Kolkata.