Abstract: The economic situation and policies of the states has a direct bearing on economic welfare, and hence has significant impact on consumption demand. Although hitherto neglected, it can easily explain the fluctuations in consumption pattern for consumer and other goods, and help in the planning of business strategy.
Author is Director, Economic Research, Nielsen India. Dripto.Mukhopadhyay@nielsen.com
TO READ THE FULL ARTICLE
Already have an account? Log In
Keep reading with one of these options :
OR
Free
Limited Articles
Create an account